In 1878, John Wanamaker of Philadelphia department store fame decreed January to be the time for a white sale where bed linen, which were available in white only, were sold at a discount. It is believed he might have done so to keep linen makers in business during a slow time of the year.
Today, white sales usually revolve around household items. However, they no longer only involve items that are white in color and they are not restricted to take place in the month of January.
Most linen stores and department stores have many white sales during the year. The best way to comparison shop is by paying attention to the actual final sale price and not worry about the percentage off, or the amount saved. One store may sell something at 25% off and another may not have the same item on sale at all, yet the prices may be exactly the same.
So compare by checking the final price and also by making sure that the items being compared are the same.
I have tested various brands of high thread count sheets and there are big differences in quality and cost for items with the same thread count. For more on thread count, see The Truth About Thread Count.
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