Monthly Archive for April, 2009

Thread Count Revisited

The most important factor in selecting a sheet is simple: how does it feel to you? Everyone’s taste in sheeting is different, so think about what really matters to your and how you sleep.

Often people don’t realize that the weight of a sheet can make all the difference. Do you prefer a light, almost-not-there feeling or do you prefer to be draped in softness? Or do you like to switch from season to season.

The finer the fiber, the better the sheet. It’s that simple. The world’s finest cotton is grown on the banks of the Nile River in Egypt. Egyptian cotton is renowned because it yields one of the longest-staple cottons in the world, the staple being the individual cotton fiber. The longer the fiber, the better it can be spun into smoother, stronger finer yarn.

Thread count is the number of threads per square inch of fabric. The staple size, weave, yarn type, ply of the yard, and thread count together make up the feel of a fabric.

After a sheet is woven, it goes through the complicated process of fabric “finishing.” This is an important step that determines the final texture, color, and softness. Italian mills that produce SFERRA linens consider fine finishing an art form, and guard the exact process as a secret.

The four types of fabric typically used in bedding are percale, sateen, jacquard, and linen. Each type of fabric has a unique feel and weight. Percale, for example, is a tight uniform weave that results in a smooth, crisp feel and matte look. We feature Grande Hotel (top left) with a 200 thread count as a terrific value and promote Sferra’s Giza 45® (top right) as the very finest percale sheet made.

Sateen is a weave that features long expanses of exposed yarns, creating sheen and exceptional softness. Milos and Millesimo (bottom left) have the highest number of threads per square inch - 1020 - of any sheet made and has a heavier feel than our 590 thread count Diamonte and Giotto (bottom right).

For more information or a free brochure called “Lose Count”, please e-mail us at info@scheuerlinens.com or call us toll free at 800-762-3950.

Barbie at Scheuer Linens

In celebration of Barbie’s 50th birthday, we held a contest here at Scheuer Linens in San Francisco (www.scheuerlinens.com) to see who could make the best Barbie using unclothed craft doll forms of various sizes (as well as actual Barbie forms) and recycled materials and discontinued products from our store. Needle and thread was not allowed, allowed glue, tape, clips, and tacks. Our staff of ten outdid themselves, as you can see from the pictures. Louis Cortellesso made the Bonwit Teller scene (see picture above) with 15 members of the Barbie family shown. He handmade the clothes on the mannequins in the windows after painting four Barbies black. This is truly museum quality work.

Ten other Barbies were submitted, including: (second row, from left), detail from Bonwit Teller scene, made by Louis Cortellesso; Robo Barbie, made by Mark Scheuer; (third row, from left), Barbies by: Janet Scheuer, Vichhana Leng, Helena Bui; (bottom row, from left), by: Pamela Nelson, Cindy Wang, Vanessa Arreola. A prize of a day off was to be given to the person making the best Barbie, but they were all so good, everyone who made one was given a day off.

The Barbies up will remain on display in our store for about three weeks, so please come in and enjoy our handiwork. We’re at 340 Sutter St. in downtown San Francisco, right around the corner from Union Square.

April 16, 2009

“I was delighted to have the opportunity to work with you personally yesterday. As always, you expert advice and extraordinary serevice (no matter what size order) is most appreciated. No wonder that Scheuer Linens endures in these financially uneasy times.” - R.B.

November 7, 2008

“I write to commend an outstanding salesperson in your San Francisco shop - Ms. Vichhana Leng. From our first meeting in mid-July, 2008, through to the arrival of the special-ordered merchandise las week, she has been a joy to work with.

Her patient dedication to seeing that I was absolutely pleased with my purchase was truly outstanding and ‘beyond the call of duty.’ She is the personification of the phrase ‘customer service,’ and you are fortunate to have her on your sales force.

Because of her superlative attention to my needs, I will use your company in the future. She is a jewel to be treasured.” - G.U.

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